The Global Chronicles

Nike Faces The Heat After Roping In Colin Kaepernick For The Brand’s Campaign

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For those who don’t know, Colin Kaepernick was the first player to Kneel down during the US national anthem as a protest against racism.

The quarterback was made the new face of Nike’s ‘Just Do It’ campaign recently. However, it seems like the move has backfired to an extent as people burnt their branded products to showcase their disapproval.

John Rich, one half of the country band Big & Rich, said their sound man, a former Marine, had cut off the famous swoosh logo from his socks.

In 2016 former San Francisco 49ers quarterback Colin Kaepernick took the stance during the American national anthem, as a demonstration against the treatment of black Americans by authorities.

The act was slammed by the US president Trump, and said that NFL owners should ‘get that son of a bitch off the field’ when ‘somebody disrespects our flag’.

Meanwhile, spokeswoman for Nike, Sandra Carreon-John, said: “Colin has been a Nike athlete since 2011. Colin is one of a number of athletes being featured as part of our 30th anniversary of Just Do It.”

She said Nike unveiled the campaign last week by releasing a film featuring Serena Williams entitled ‘Voice of Belief.’

Some of the other athletes to feature in the campaign include New York Giants wide receiver Odell Beckham Jr., skateboarder Lacey Baker and Seattle Seahawks linebacker Shaquem Griffin, who is an amputee with one hand.

Gino Fisanotti, a Nike vice president of brand for North America, said: “We believe Colin is one of the most inspirational athletes of this generation, who has leveraged the power of sport to help move the world forward.”

The new campaign marks the 30th anniversary of the brand’s iconic ‘Just Do It’ motto, features the message: “Believe in something. Even if it means sacrificing everything.”

Kaepernick’s protests of racial injustice launched a movement across the NFL. No team signed him as a free agent in 2017.

 

Source Lad Bible

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