Naming a baby takes meticulous planning and consideration of many things and parents spend months before coming up with a suitable name for their baby. Now, the KFC has made it tough for the expecting parents with a tempting offer.
To mark the 128th birthday of KFC’s famed founder, Colonel Sanders, the fast food chain has launched a campaign. After noticing their founder’s name was ranked 3,257 in list of common baby names, they decided to boost it. The last time it was in the top 1000 names for American boys was about 70 years ago.
KFC (Kentucky Fried Chicken) has decided to honor him with a stunt which they called, ‘Name Your Baby Harland’ contest.
Andrea Zahumensky, chief marketing officer for KFC, US, said: “Even though vintage names are making a comeback, our iconic founder’s name was dwindling in popularity, and we couldn’t just stand idly by and let that happen.”
The offer includes to the tune of $11,000 (a nod to KFC’s 11 secret spices and herbs), in return to naming your baby “Harland”.
However, there are certain qualifications to make it to the contest. The participating baby has to be born on the same day as this guy was, September 9. Then, the parents must decide to name the baby “Harland”.
“It’s a great name for your baby. Just say it out loud. Harland. Plus, your greatly named kid could get $11,000 for college,” Said KFC.
Wait, there’s another twist in the tale – the award goes to the first baby born on September 9, legally bearing the name ‘Harland’.
Meanwhile, the strategy has attracted mixed responses from people. Alicia kelso, who writes about restaurants, said: “We’’re about to see just how committed the KFC faithful is. In a vortex of over-the-top, gimmicky marketing schemes, this could very well be KFC’s most outrageous ploy yet.”
Joe Pinsker of The Atlantic was disappointed with the campaign, he said: “It is sad to think of the conversation young Harland’s parents might someday have with him, explaining that he is named for the respected patriarch not of his family but of the company that makes the Double Down.”
So, what do you think, is it worth it?